Around seventy percent of total global demand for platinum jewelry , Chinese jewelry

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according to Johnson Matthey 's latest release Among them , China's demand for platinum jewelry increased by 2% , to 52.3 tons , accounting for 67.83% of the world . < / p > Johnson Matthey said in a report , although the price is higher than in previous years , but the first half of China's demand remains strong . And the second half of the year, due to the platinum grid down, appeared premium relative to platinum , the trend is to increase the profits of the manufacturers , partially offset by rising labor costs and the impact of the credit crunch , making platinum jewelry production more attractive . Chinese manufacturers purchase surge enhance the total demand of platinum . besides China , another highlight of the platinum jewelry demand from India. While India is still the overwhelming majority of gold market , platinum jewelry has become very popular in the middle class , and from the lower share based on the rapid growth of major cities in India, opened new stores active in the Platinum Series product promotion activities . 2011 Platinum jewelry industry in India to buy growth by one-third , to 2.5 tons . < / p > Johnson Matthey , platinum jewelry demand strength this year partly dependent on the interest of consumers in China , Hong Kong jewelry brand continues retail expansion in the Chinese mainland , creating an opportunity to increase the sales of platinum jewelery . 2012 platinum jewelery demand stronger growth momentum . the platinum demand the opposite , in the key China market , gold is still suffering from the lack of market positioning of the storm , the global jewelry industry palladium jewelry purchases in 2011 fell by 15% , which the jewelry industry in China palladium demand fell by 1.7 tons to 9.5 tons .