The Diamond Jewelry B2C touch

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Dependency line sales, Chinese jewelrymany mode called company. Cramer's thinking: online jewelry B2C do not fly? diamond brands every Cramer entrepreneurial team seems to rely on the capital strength of the rapid expansion of the size of the market, the big brands listed, proved Diamond Jewelry B2C failed. every team in Cramer diamond bird was set up in 2002, a number of years in the past, is still difficult to achieve profitability, which in itself proves that pure online jewelry B2C mode. difficult to replicate. Secondly, the price is difficult to make up, purchase diamond jewelry online price will not be higher than 5000 yuan, sales will hit a bottleneck. would like to pursue general VC are investment scale growth, such as the signing of an agreement on gambling, required to achieve sales, the site is necessary pressure, throwing money at marketing, so, there was the loss. seem to go far a little bit conservative. July 18, after nearly a year of trial operation, Cramer online website operators, at the same time, the U.S. per carat still Lynx, Jingdong shop. At the same time, however, the figures disclosed under HAO Qing per Cramer electrical division only 40 people, the company did not seem to expect their own electricity supplier sales skyrocket. trial operation period, the monthly sales of our online website almost also more than 100 million, the next online sales accounted for 10%, I satisfied. per carat for online and offline stores provide different positioning: online shop mainly showcase the brand shop merchandise line to attract users through the promotion and buy guide the user to line shop make a purchase. jeweler financing seems to be different from other B2C, does not depend on the VC, but borrowing trust mode, and expectations in the domestic small board or GEM listed. Jewelry B2C cement road: line transactions mainstream 2002, diamond bird began to get involved in online jewelry diamond B2C nine drill, the Korando diamond, Zocca Iraq and many other home online diamond jewelry B2C emerged. Coincidentally, these merchants recent initiatives have chosen to shop in a large number of open lines. Currently, diamond bird has opened in the country experience under the 12 line shop. Tencent's huge investment in Kelan Diamond began a large-scale open-line shop, has reached a total of 35. 2009, Taobao buy diamonds started Zakaly two small experience store opened in Shenzhen, Beijing, in December last year, Zakaly officially opened in Hangzhou Southern Song Imperial Street International Diamond Building, construction area of 5,000 square meters . diamond bird customer Chief Investment Officer Xu Xiaoxue disclosed, the original diamond bird line experience store is also encountered a bottleneck.