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ornaments Lead in: a cost of 5 dollars, the purchase price of 15 dollars of jewelry can be easily sold for 80 yuan, so the huge profits of the business is nothing less attractive, the jewelry store franchisee advertising is flying, but after After some investigation, we found that this business is not like so glamorous on the surface. woman's business is the world's most profitable business, but it may also be the most difficult to do business. Especially in the field of colorful fashion consumer, they will never find the grass is always greener, inconstant, and memory, parity ability Awesome. Jewelry stores, this is mainly aimed at students and young women in the 27-year-old small business side to do such as ZARA fast fashion, one has to cope with and the less well-off young people, but also to find a large crowd on the grade cheap store, all of these needs is an experienced mall veteran. sell: fast fashion, beauty and ugliness each jewelry store, the colorful, dizzying. However, the line of people do not understand, a plunge, may be ending up black and blue. Lihua, Changchun, an SOE laid-off workers, investment jewelry business more than one year. Recall first that the shop, Lihua is still the the belly grievances. Years ago, Lihua travel when visiting a business district near the train station in a Changchun found a jewelry shop is for sale, which had been investing in small business, she is very interested. Colorful jewelry, put it down. So Lihua and that the transfer of the shop owners chatted up final negotiated to take over $ 5 million: including three months rent, decoration, as well as stores in all ornaments (3 million of the purchase price of jewelry price of 15000 mainly fine crystal, rhinestone jewelry priced between 30 yuan to 150 yuan). 2 months, Lihua officially took over the business. Many people come to the shop every day, can sales have been stagnant, the money is not enough to pay the rent. Desperation, Wang Lihua find friends often buy jewelry to the store to see, to find a cause. That a friend of a door found the problem - too old goods, the old section of the latest styles are a few months ago, more a few years ago. Love beautiful girls jewelry fashion sensitive, far from Lihua older people suddenly able to understand. Lihua can only restock, the original flea now also piled on their own under the bed. Now, Lihua has not had the rookie around the jewelry store bosses generally to three-hour drive from Changchun, Shenyang, five love market purchase, but she would rather spend ten times the traffic fee, but also to Zhejiang purchase. yield 70%, and no shortage of people familiar with the brand of jewelry, such as Shin Kong jewelry, etc., as well as part concentrated on the coast of Guangdong Province and other places, such as Italina. but both Zhejiang and Guangdong, more than 2,000 jewelry brand, with 80% of the jewelry brand is front shop-workshop production. Some of the larger manufacturers annually around the world sampling, to bring about the most popular new jewelry styles, then quickly start copying. Copy, say white is the cottage you nice home goods, my house the next day be able to produce, especially in jewelry this not too high technological content industry. Once through the copy, jade bracelets cut into two sections, connection joints by hollow gold ornaments. stroll around this cargo, no less than five counters, regardless of style or price differences are not large, are the same everywhere, watching in the end it did not buy the interest. a new a week.
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